Wins in Technology of the Year for AWATAR 4.0 with UPI Integration and Best Branding in Travel & Tourism Category
Bengaluru: In a proud moment for Karnataka, the Karnataka State Road Transport Corporation (KSRTC) bagged two prestigious Gold Awards at the 2nd Edition of the BW Merit Awards 2025, hosted by BW Marketing World in collaboration with BW Businessworld.
The awards ceremony, held on May 27 in Mumbai, witnessed the recognition of KSRTC’s technological innovation and branding excellence, reinforcing the public transport utility’s national leadership in digital transformation and passenger engagement.
Award-Winning Innovations at a Glance
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Gold Award for Technology of the Year – Awarded for the successful launch and implementation of AWATAR 4.0 integrated with UPI payments, revolutionising the way passengers book tickets with a smoother, more secure, and faster user experience.
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Gold Award in Travel, Tourism & Leisure Category – Recognised for the branding of KSRTC buses, which has not only enhanced the visual identity of the corporation but also created an emotional connect with commuters across Karnataka.
“This is not just a win for KSRTC, but for every commuter who trusts our services. These awards validate our continued effort to blend innovation with public service,” said Veena Desai, Chief Traffic Manager (Commercial), who received the awards alongside Raghavendra S.N., Divisional Traffic Officer.
Ruhail Amin, Senior Editor at BW Businessworld and exchange4media group, presented the awards.
Recognition at the BW Merit Awards 2025
The BW Merit Awards 2025 are considered among the most respected in the Indian marketing and communications industry. These awards celebrate excellence in impactful marketing strategies, technological leadership, and brand innovation that fuel organisational and ecosystem growth.
“KSRTC’s bold leap into digital platforms and brand storytelling is a benchmark for other state-run enterprises,” said an official from the BW Marketing World jury panel.
From UPI integration in ticketing to artistic and campaign-driven bus branding, KSRTC has positioned itself as a role model in public sector transformation, blending technology, utility, and visual appeal.
Pioneering Public Transport Reform
KSRTC has emerged as India’s most awarded public transport corporation, having previously won national recognition for green energy transitions, electric buses, and real-time tracking systems. The latest wins reaffirm its commitment to innovation, digitalisation, and passenger-centric solutions.
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